According to Hootsuite, social media is one of the best ways to connect with fans and potential customers.
As a small business, it can seem overwhelming joining the ever-growing craze of social media, but it doesn’t need to be scary.
Here are 5 social media tips that will help you get started and reach customers through brand awareness and engagement.
1. Develop a plan
A strategy is very important for any business (not only those that are small). Having a plan in place will give you direction and allow you to set objectives, goals and give you inspiration.
2. Choose platforms that suit your business
Not every social media platform is going to suit your business. Depending on what product or service you’re offering, as well as your target market, will determine what platform your focus should be.
It’s also important to make note that once your social media platforms have been decided, content does need to vary for each! So many times we see businesses share the same content across every social media platform but try and create different content for each.
3. Relationships are key
Use social media platforms to connect with people. It’s so easy to like, share, message or comment on businesses posts, and it’s a great way to start a conversation and build a relationship.
4. Quality over quantity still applies
Creating content that has strategy behind it and really connecting with your audience is much more important and has better engagement results.
Being authentic is something your followers really look for now as well as being honest and demonstrating originality throughout your posts.
5. Schedule your content
Everyone is time-poor so if you refer back to step 1 and have a plan in place, scheduling your content in a calendar will free you up to focus on other important things – like running your business!
If you aren’t sure whether your posts are reaching your target audience, or perhaps you need an assessment to see where improvements can be made, let us know. We offer social media audits – and can provide you with strategic recommendations so you are reaching your potential.