Branding and its importance

Rochelle Lowe

Rochelle Lowe

The traditional perception of a brand is that it’s a visual identity for your business. In addition to that, it’s also emotional.

A brand tells a story about your business – what it stands for, its identity and how your business interacts with customers.

Defining a brand is also important because you want customers to easily recognise you.

In addition to a typical brand (a logo), there are other things to consider. The typeface you will be using, your personality – are you lively or conservative? You may also want to consider the type of colours your brand uses. What are the rules that surround your brand?

When you have your brand finalised, it is important to create guidelines. To put down all the information that surrounds it. The colours, typeface and the rules. It’s also a good idea because it keeps you in check. Are you posting on social media according to your brand? Are you communicating to your customers in the brands personality?

It’s not uncommon for your brand to evolve with time. We recommend that businesses re-evaluate their businesses brand on a yearly basis. Don’t be afraid of this!

We can help you establish your brand for the first time, or if you’re re-evaluating it. Contact us to have a chat.

Phone: 1300 338 310   Regal Professional Centre, Level 1/118 Main St, Mittagong