Everybody is talking about it

Rochelle Lowe

Rochelle Lowe

Everybody is talking about it! Everyone has heard of it! And if you’re like me, you’re on it all the time! Can you guess what I’m referring to? Social media of course!

According to Hootsuite , 2.2 million people are using Facebook. And if you think about all social media platforms, 60% of the Australian population are actively using! Makes you start to think about what social media can do for your business, doesn’t it?

Social media platforms such as Facebook were designed for people to interact with friends and family – and keep up-to-date with what’s happening in their world. Through digital evolution, Facebook has now changed, and it’s used more and more as a business tool.

The main questions I get asked from clients are:

What is the purpose of social media for my business?

It creates brand awareness to an audience quickly and for a reasonable cost.

It allows you to engage with your audience and actually choose who you want to communicate to.

It can generate enquiries and sales to your business. Remember, with stats like 2.2 million people using social media, that’s something worth trying!

How long will it take to get results?

A result isn’t always a sale. I often say this to my clients when they are learning about social media. A result is someone seeing your content. A result is an engagement to your post, image or page.

It takes time to develop and build on social media. As the old saying goes, “Rome wasn’t built in a day.”

Will social media keep evolving?

The simple answer is “YES!” It’s not something to be scared about. Embrace the growth and development of our digital world. Don’t leave it too late to miss out on this opportunity.

What else can I use social media for?

Social media is about give and take! Give all the relevant information about your brand that is required but also take and absorb your competitors’ information!

What are they posting? How are they interacting? What brands could you leverage from?

Do I need a social media strategy?

A social media strategy is important because it provides the groundwork for you. Scattered and inconsistent posts deter people – and consistency is key!

Don’t be afraid to jump onto social media. It’s a platform that can help your business.

Phone: 1300 338 310   Regal Professional Centre, Level 1/118 Main St, Mittagong