Is outsourcing your social media worth it?

Rochelle Lowe

Rochelle Lowe

As a small business owner, you’re more than likely managing a vast range of duties – and that includes being the ‘doer’ and the ‘thinker’ for everything!

It’s important to consider that as a business owner, there comes a point when you need to start thinking about outsourcing – so that you can focus on tasks that will help grow your business.

Outsourcing your social media is one aspect that can alleviate up to 10-15 hours of work a week! Imagine having that extra time to focus on other areas of your business!?

As a marketing agency, managing social media accounts for our clients makes up 80% of our business. Every client that we have spoken to says that although they ‘understand social media’, it’s not a priority for them and it tends to go by the wayside as they can’t physically wear all the hats.

Here are some of the benefits we have seen for businesses that outsource their social media.
1. Experience
We have found that one of the greatest outcomes for businesses is gaining expertise that wasn’t available before.

Having a marketing business, we have a passion for social media as well as experience and knowledge. We can predict trends, utilise platforms to promote and test new ideas as well as make connections for your business.
We run social media and have done so for many years, so we understand the different landscapes – what will benefit your business and what won’t. 

2. Knowledge
One reason that social media may be taking up too much of your time as a business owner is because you aren’t using the right tools. 
Social media marketers have tried out software for managing content, designing and publishing as well as writing, so we are likely using the best of the best.

Taking the time to scour the internet for apps, trying them out and then comparing features could easily take a couple hours each week (if not more). And who has time for that as a business owner?

3. Content creation
When you’re too close to your business, it can be difficult to see things from the perspective of a new customer or client. This can even keep you from communicating your ideas to your audience in a way that they understand and digest.

An agency or consultant can take the time to get to know you, your business and customers, while adding a fresh take or perspective. 

It’s also important that you aren’t posting the same content over and over again. We like to feature a range of content that promotes brand awareness, community engagement, education and sales.

4. Expense
Hiring an agency to manage your social media doesn’t need to cost you a fortune. In fact, we offer very reasonable packages because at the end of the day, we want your business to succeed and reach its full potential.

You need to weigh up whether it’s actually costing your business more money doing everything yourself, or if it’s going to be more cost-effective giving this task to a professional.

For more information about how we can help manage your businesses social media, let us know.

Phone: 1300 338 310   Regal Professional Centre, Level 1/118 Main St, Mittagong