I met with a gentleman the other day who wanted to launch his business. He was passionate, he was committed, he even had a business name. But you know what was left to figure out – his brand.
Branding for any business is more than a logo. It’s your businesses identity. It’s everything from the font and colours to the tone of voice and the whole customer experience.
Your brand is the way your customer perceives you.
When I was speaking to Aaron, we got into a lengthy conversation about where his businesses name came from. How it was special to him and had integrity. That’s a great start in discovering your brand but it’s just the beginning.
Discovering your brand is important and here are the reasons why.
Your brand tells people about your business DNA
Everything from the first impression of your logo to the presentation of the employees tells a story about your brand.
Your brand provides direction for your staff
Having a clear brand strategy will give your staff the clarity that they need and therefore, be able to deliver in their role.
A strong brand helps you create clarity and stay focused
Identifying a strong brand and having a strategy in place will keep you in line with your vision and mission. It will also give you guidance in your marketing activity as you will be clear about how to communicate to your audience.
Your brand helps you connect with your customers emotionally
Connecting with people at an emotional level is very important as they feel good when they buy or receive a service from you.
If you’re a start-up business, or perhaps you’re looking at re-branding, let us know. We would really enjoy helping you discover your brand.