It can be hard running a small business, not only from a time-management perspective, but also in terms of finances.
Marketing may not be a priority for you when you are low on funds, but it is probably one of the most important things to focus on. The more people that know about your brand, the more chance you have of gaining business.
In saying that, there are some low-budget marketing ideas that you can focus on first – and we have a few listed below for you.
Publish Great Content
Something that we all ‘know’ subconsciously but well-worth the reminder. You need insightful, engaging and eye-catching content – and if you can create it yourself, all the better!
Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone in your team to write some articles for your blog. And with the latest phones these days, you can take photos from them quite easily – and they do the trick for social media.
Create Instructional Videos
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself. Instagram allows you to post live videos as well as functionality like IGTV. The more people that know about your brand and what your business does the better – so get filming!
Give New Life to Old Data
Instead of making something new, breathe new life into something that already exists on the web. There are a lot of data studies and stats available on the internet. While some of these studies may get initial traction, many often go unnoticed.
Find a study that relates to your industry and polish it up. Highlight the most important or interesting parts of the study, add images, and make your own thoughts and predictions based on the data.
You don’t need to be a master writer for this strategy – the data will do most of the heavy lifting for you. One man’s throwaway data is another man’s content success story! Just be sure to cite your sources and give credit where it’s due.
Get on LinkedIn
LinkedIn is a major social media site that is often under-utilised. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts.
There’s a lot happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand.
Recycle Your Content
Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Never be afraid to mash-up your old content – chances are, there will be people who have never even saw your old stuff, so it’ll be fresh.
Team up with a business related to your industry for a joint project. Working with other businesses can boost your profile and it’s another way that you are being shared across various channels. You are getting introduced to a new audience that could very well, be relevant to your business.
We are certainly not reinventing the wheel, but email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.
Email is a great way to educate your audience, showcase previous work or let them know about upcoming promotions. It might also give your audience that little push they need to make a purchase with you.
For more information about marketing activities for small businesses, contact us. We have some useful tips to help you get on the marketing track!