Pushing through when times get tough

Rochelle Lowe

Rochelle Lowe

There’s a common silent theory amongst business owners and that is, that success is the result of being in the ‘right place at the right time.’

As a small business owner myself, and after speaking to many other people in the same boat, it’s definitely not that simple.

You can’t expect to be successful overnight. It takes some businesses over 10 years to reach ‘success’. You have to try and try again, until you make it.

After listening to many (and I mean, many) podcasts, here are some valuable lessons that business owners have shared, which in turn, have navigated them through the hard times.

Persistence is key

Anybody can start a business, but when times get tough, it’s those that stick through and persist that make it through.

Of course there are external circumstances and other instances where business ventures can’t keep going, but generally, people who stick it out when times get tough will have a shot at achieving the goals they’ve set.

1. Find your purpose.

You hear it all the time, “what’s your purpose?”.

From all the podcasts I’ve listened to and the people I’ve met, having purpose when running a business encourages us and gives us the motivation to be persistent even when running a business gets tough.

My interpretation of purpose is what ignites fire in your belly. It’s what gets you out of bed each day and what will set you apart from other entrepreneurs.

Find your purpose. It can be big or small but it’s something that really gets you going.

2. Celebrate your successes.

When times are tough, and you’re not sure you’ll ever make it to the finish line, it’s important to take the time to celebrate your successes, no matter how small.

3. Harness the power of great days.

You know that feeling when you are actually ‘happy’? It’s almost like there’s a surge of energy racing around your body. You are smiling – you are talking and engaging with people – you are one of those positive people.

Hold onto that feeling and remember it. When those dark days come back, take a moment to reflect on how good you had felt and how it’s going to come back really soon.

4. Surround yourself with persistent people.

You hear it time and time again – you are a reflection of the company you keep.

Surround yourself with positive people and you too, will feel more uplifted.

Consider making time to meet with people who share similar dreams. People who are driven and determined, like you are. You may surprise yourself at how much more persistent you become.

5. Know what you want to be remembered for.

I lost my dad in August 2018 and putting together a eulogy for him was the easiest thing to do because I knew exactly what sort of a person he was, and I wanted the world to know.

He was the hardest working man I had ever known. The strongest man I knew. A man that didn’t give up, even when he was physically and emotionally torn. His motto was, “a champion gets up even when they can’t” and to this day, when times get tough, I think of my dad and all the things he achieved just by sheer determination.

What do you want to be remembered for? Answering this question is what drives me to keep going – and might do the same for you.

Times in business and in your personal life won’t always be easy but having persistence through the dark times will only help you get through it.

Phone: 1300 338 310   Regal Professional Centre, Level 1/118 Main St, Mittagong