In a world where the term ‘minimalistic’ is on the rise, it’s no wonder that digital marketing is following suit. It’s out with the clutter, and if it doesn’t ignite joy, then we don’t need it. Just look at Marie Kondo!
Consumers have come to expect that organisations need to make content and information readily available and having a large quantity of resources on your site isn’t enough – it’s about having quality resources. And when we say “quality”, we mean, personalised, targeted and creative messaging that has purpose.
Users want to be understood
There’s no question that social media is a powerful tool – whether that be for information gathering or the buying process. The change in content strategies isn’t about posting multiple times a day, it’s about posting quality content that users are going to understand and relate to. It’s about being engaging and knowing who your target audience is.
If we break this down even further, it’s not just about the quality of the individual posts and content but also the social media platforms. Is it necessary that businesses have a social media account on each platform?
Some things to think about are:
·Who is your target audience and what platforms are they using?
·What is your business and therefore, what platforms will it suit?
·Do you know how to use the social media channels and if so, are you utilising all the features and benefits?
The best thing we can do is recognise that social media is necessary BUT it’s about creating quality content on these channels. Consumers will appreciate content that offers information and insight into their business or their lives.
If you need some guidance on social media and content strategy, contact us.